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Top Ten Tips for Book Titles that Sell Well

Judy Cullins c. 2007alone.
A clever title is great if it is clear,Sam Horn, author of Tongue FĂș!, puts
but a clear title is always preferable.her special twist on defusing verbal
The best? A clear and clever title. Aconflict. Check out the cliche' books.
shorter title is better than a longerYou can tweak a cliche and make your
one. Your reader will spend onlybook title memorable.
four-eight seconds on the cover. While6. Include benefits in your subtitle if
some long titles have succeeded, usuallyyour title doesn't have any.
the shorter, the better.Specific benefits and your audience
A title is part of your book's frontmentioned in the title invite sales. For
cover. Busy buyers including bookstoreinstance, Marilyn and Tom Ross' Jump
buyers, wholesalers, distributors andStart Your Book Sales: A Money-Making
your audiences buy mainly because of theGuide for Authors, Independent
cover. Dan Poynter, author of WritingPublishers and Small Presses.
Nonfiction, says, "The package outside7. Choose others' book covers in your
sells the product inside." Make yourfield as models.
cover sizzle.Go to your local bookstore with
Start with a working title before youfive-colored felt tips pens and paper.
write your chapters. Include your topic,Browse the section your book would be
your subject and use the book's benefitsshelved on. Choose five book titles and
in your sub title if possible. Here'scovers that attract you. Photo copy or
your ten tips for titles that sell:sketch those, noting the colors, design,
1. Create impact for your title-checkfonts, and sizes of fonts. Add other
out magizine print and radio adcolors you like. Place the book cover
headlines.you love near your workstation to
Check out other authors' titles on theinspire you. For the final copy, use
bookstore shelves. Your title mustprofessional cover designers if
compel the reader to buy now. Whichpossible. Your bookcoach can recommend
title grabs you? Elder Rage orsome if you email her.
Caregiving for Dad?8. Be outrageous with your book title.
2. Include your solution in your title.People do judge a book by its title.
Does your title sell your solution? MakeYour reader will spend only four-eight
sure it answers the question rather thanseconds on the front cover and
asks one. For instance, Got Minerals?,eight-fifteen seconds on the back cover.
or Minerals: The Essential Link toYour cover and title must be so
Health. Use positive language instead ofoutstanding and catchy that they compel
negative. For instance, Without Mineralsthe reader to either buy on the spot or
You'll Die can be Minerals: Thelook further to the back cover. Take a
Essential Link to Health.risk. Be a bit crazy, even outlandish.
3. Make it easy for readers to buy.9. Be your strongest salesperson self.
Readers want a magic pill. They want toChoose the strongest words, benefits,
follow directions and enjoy the benefitsand metaphors to move your audience to
the title promises. For example, 1001buy. Titles do sell books. This picture
Ways to Market Your Books by John Kremeror feeling words to get started.
gives at least 1001 ways for authors and10. Include your audience in your title.
publishers to market their books.This gives your book a slant.
4. Expand your title to other books,When your title isn't targeted other
products, seminars, and services.famous authors' titles win out. Always
Make sure that your title will work wellmake your title clear and make it easy
with the title of your presentations,for your audience to recognize they need
articles and press releases you'll needyour book. Your title and front cover is
to promote the book. Such seminars andyour book's number one sales tool. Short
teleclasses titled "How to Write andtitles are best, say three to six words.
Sell Your Book- Fast!" and "NineJohn Gray didn't get much attention with
Sure-Fire Ways to Publicize and Promotehis book "What Your Mother Couldn't Tell
your Business on the Internet." comeYou and What Your Father Didn't Know."
under the umbrella "fast book writing,He shortened it to the now famous, "Men
publishing and promoting," and "promoteare From Mars, Women are From Venus."
your book or business with the #OneAn outstanding title sells books. Make
Way-The Internet."sure to give this part of your book, the
5. Use original expressions--a way ofnumber one essential "Hot-Selling
expressing one idea for your book--yoursPoint," some time and effort.



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