| Different people call their Customers by
| |
| | word patients, as long as everyone on the
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| different names. If they don't have
| |
| | team has a clear understanding of what
|
| Customers, they have Clients, purchasers,
| |
| | that means and how important patients are
|
| licensees, users, patients, members,
| |
| | within your practice.Once you've had a
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| franchisees, or buyers. Each of these
| |
| | conversation in your organization about
|
| words carries meaning to those who say
| |
| | the language you use and definitions you
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| them. And those meanings say something
| |
| | share, as a leader you need to solidify
|
| about the health and long term success of
| |
| | and communicate the right definitions and
|
| the enterprise.What do I mean?Take a
| |
| | meanings for your organization so that
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| minute to do this right now. Write down
| |
| | everyone is truly on the same page.Here
|
| the word or phrase that you use for your
| |
| | are some specific steps you can take once
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| "Customer". Then write down all of the
| |
| | you have opened this conversation:1. Talk
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| connections or associations you make to
| |
| | to people about how important the
|
| that word. Write down everything that
| |
| | Customer (Client, etc.) is to your
|
| comes to your mind. After completing
| |
| | business. (How important are they? Make
|
| your list, take a look at the resulting
| |
| | sure that every person understands that
|
| list of words and phrases. This list
| |
| | the people that purchase your products or
|
| speaks volumes about how you feel about
| |
| | services that write their paychecks -
|
| and think about those people who give you
| |
| | they are that important!)2. Discuss how
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| money for your products and services.
| |
| | you want these VIPs to experience your
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| Would you be pleased and proud to have
| |
| | organization.3. Talk about work processes
|
| those people read your list?Replicate
| |
| | that may be keeping you from providing
|
| this exercise with others on your team or
| |
| | that kind of experience and service.4. If
|
| in your organization. Compare other
| |
| | your Customers are typically one time
|
| people's lists of words and phrases with
| |
| | buyers, think about what you can do
|
| your own. Then have a discussion about
| |
| | strategically to change that.5. Review
|
| what you find. What do you learn from
| |
| | everyone's daily routines. If your goal
|
| this exercise?My ExperienceWhile I didn't
| |
| | is to develop long term relationships,
|
| do the exercise, I came to a conclusion
| |
| | then make sure your daily actions are in
|
| earlier this year. In the past, I used a
| |
| | step with this goal, and that your
|
| couple of different words
| |
| | language supports these goals.The words
|
| interchangeably. I talked about Customer
| |
| | we choose are the words we use and they
|
| and Clients, sometimes in the same
| |
| | play a powerful role in our beliefs and
|
| sentence. I started to notice confusion
| |
| | actions. I encourage you to think about
|
| on the faces of people on my team.
| |
| | your Customer language. If there is a
|
| Eventually we had a conversation where I
| |
| | disconnect within your organization, this
|
| learned that for others the words Client
| |
| | exercise can begin to close those gaps
|
| and Customer meant two different things.
| |
| | and improve your results. If everyone
|
| I learned that, in the minds of others, a
| |
| | does agree on terminology and meaning,
|
| Customer might buy a product one time,
| |
| | these questions will re-invigorate your
|
| but a Client implied a long term
| |
| | efforts to make your Clients/Customers
|
| relationship.While these meanings weren't
| |
| | Purchasers yours forever.p.s. I've
|
| my meanings, I quickly applied them for
| |
| | capitalized the word Customer throughout
|
| myself. Why? Because I want every
| |
| | this page to let you know how important
|
| person or firm who buys from us to be a
| |
| | Customers are. Capitalizing the word is
|
| Client for life, not a one time purchaser
| |
| | just one way we can remind ourselves of
|
| - and just as importantly, I want
| |
| | the great importance Customers have for
|
| everyone on my team to be thinking that
| |
| | our businesses. After all, without them,
|
| way too.Just this week, I read a quote
| |
| | we wouldn't be in business.Kevin is Chief
|
| from Harris Ginsberg, IBM's director of
| |
| | Potential Officer of The Kevin Eikenberry
|
| global executive and organizational
| |
| | Group ( a learning consulting company
|
| capability who said, "A customer is
| |
| | that helps Clients reach their potential
|
| transactional. A client is somebody with
| |
| | through a variety of training, consulting
|
| whom you have a longstanding relationship
| |
| | and speaking services. Kevin publishes
|
| and a personal investment."Apparently
| |
| | Unleash Your Potential, a free weekly
|
| others agree with my team's
| |
| | ezine designed to provide ideas, tools,
|
| definitions.Your ConversationThe names
| |
| | techniques and inspiration to enhance
|
| and labels matter, but not as much as the
| |
| | your professional skills. Go to to read
|
| common definitions. If you are in a
| |
| | the current issue and subscribe.
|
| medical practice it is fine to use the
| |
| |
|
