| Can we imagine a place in the world today without a | | | | long-standing and mutually beneficial. Because, the |
| marketing activity. It looks remote. When we all move | | | | chances of succeeding service marketing or any type |
| from one place to the other, we need an interactive or | | | | of marketing for that matter, depends firstly on the |
| a Communicative Response System (CRS) to | | | | extent of proximity you could establish with the |
| facilitate a marketing activity and enable the market to | | | | company.Service marketing is gaining prominence in all |
| respond. When this Communicative Response System | | | | sectors. BPOs, Call Centers are making huge money in |
| (CRS) eventually reaches a market, there are buyers | | | | contrast to the product marketing. The top 5 factors |
| and sellers waiting to respond.Marketing is not today | | | | influencing relationship building exercise to succeed in |
| what it used to be years ago. It started as a barter | | | | service marketing are1. Be customer-centric. Put the |
| and has reached a currency world with a variety of | | | | customer first and for a moment put yourself in the |
| geographical segments and demographics. Marketing in | | | | customers' place.2. Identify and understand what |
| simple terms is a distribution of products and services | | | | customer wants in terms of products and services |
| of a company in order to realize a value in form or in | | | | and the value that you could create to your customer |
| kind. While it is true, marketing today encompasses a | | | | by offering your services.3. Consistent follow-up with |
| wide range of activities including relationship | | | | the customer to demonstrate the extent of interest |
| building.Relationship building is key to the success of | | | | and seriousness and also the capabilities that you have |
| any service organization. A marketing activity does not | | | | developed over a period of time, for instance, your |
| end with a buy or a sale. Today, it requires establishing | | | | client base.4. Respond in time to the requirements of |
| and building capabilities to create retention. From the | | | | your customer and focus on feedback evaluation to |
| company's point of view, identifying and understanding | | | | check and ensure you did not deviate anything from |
| the requirements of the customer in clear terms is the | | | | the specifications.5. Share your success with your |
| first step in the process of starting a relationship | | | | friends and colleagues to create in a way your brand |
| building exercise.Private banking sector, for instance, in | | | | image and stay on to receive feedback and |
| India has undergone a tremendous change in the last | | | | suggestions from them.I am a New Delhi based |
| 5-6 years. From being a lending institution, private | | | | freelance journalist. I write articles and am particularly |
| banking has spread its wings to include services such | | | | interested in non-fiction. My areas of interest include |
| as insurance, risk-management, asset-management as | | | | writing business articles, parenting, health and |
| the core activities. The bottom-line is your capability to | | | | entertainment. |
| build, develop and maintain a relationship that is | | | | |