| Mental health professionals have a wealth
| |
| | need to rent a telephone
|
| of valuable, even crucial, information
| |
| | bridgeline.Teleseminars can include
|
| and expertise in which many people are in
| |
| | people from all over the country, even
|
| need.One-on-one therapy is only one way
| |
| | internationally, at the same time.Classes
|
| we can deliver this expertise and
| |
| | are typically 60 minutes long, but can
|
| help.There are a number of possible ways
| |
| | vary. Often teleseminars are offered in a
|
| therapists can create revenue streams
| |
| | multi-class series.Teleseminars are
|
| while sharing their talents, expertise
| |
| | another way to offer your packaged
|
| and skills with people in need.Some of
| |
| | content and introduce people to your
|
| these ways are traditional and common,
| |
| | services. Teleseminars can be offered for
|
| but others are rather innovative ways
| |
| | free to attract prospective clients and
|
| therapists are beginning to put their
| |
| | let them sample your services.See for
|
| abilities to good use. In doing so, they
| |
| | examples of what various professionals
|
| are creating revenue streams.Traditional
| |
| | are offering. Or, do a search on Google
|
| ServicesAlthough its time for therapists
| |
| | for teleseminars or teleclasses. There
|
| to think out of the box and develop new
| |
| | are hundreds to browse and attend.To get
|
| services that creatively meet the felt
| |
| | a better feel for how to conduct a
|
| needs of niche markets, there is a place
| |
| | teleseminar, attend some
|
| for the traditional therapeutic
| |
| | yourself.ConsultingThe goal of this book
|
| services.These include psychotherapy for
| |
| | is to help mental health practitioners
|
| the DSM diagnoses, psychological testing
| |
| | build thriving managed-care free private
|
| and evaluation, marriage and family
| |
| | practices.
|
| therapy and behavioral health care.And,
| |
| | One of the themes I hope I have conveyed
|
| yes, people will forgo managed-care
| |
| | is that psychology is not just for DSM
|
| reimbursement and pay out of pocket for
| |
| | diagnoses.
|
| services that are of higher value because
| |
| | While we have discussed ways to market
|
| they are higher quality, offer real
| |
| | traditional services, diversification is
|
| privacy and are truly customized for the
| |
| | important, as it increases the chances we
|
| individual needs.One of the frustrations
| |
| | can generate sufficient income to operate
|
| I hear from mental health care service
| |
| | outside of managed care.
|
| consumers is that they can't find a
| |
| | Multiple streams of psychotherapy income
|
| specialized therapist in their
| |
| | can be developed in one's practice.When I
|
| managed-care insurance network.It's as if
| |
| | decided to build a manage-care free
|
| managed care's philosophy is, "We'll help
| |
| | practice, I gave considerable thought to
|
| you obtain access to psychotherapy, but
| |
| | howI could provide private-pay services.
|
| we don't care whether the therapist we
| |
| | I explored how I could use my skills in
|
| connect you with is a specialist. A
| |
| | ways that people would readily pay.Many
|
| generalist is fine."Set yourself apart
| |
| | psychologists and other mental health
|
| and demonstrate your true value in the
| |
| | professionals are successful in
|
| marketplace through specialization. Many
| |
| | consulting in the workplace for the
|
| people in the market for therapy value
| |
| | benefit of employees and employers.
|
| specialization.Getting PublishedA book is
| |
| | Business consulting can be a very
|
| a powerful way to affect lives. It is
| |
| | lucrative income stream.Like many
|
| also a good way to establish credibility,
| |
| | practitioners, I found my skills could be
|
| highlight your practice and services and
| |
| | applied in the business arena. Today,
|
| position yourself in your niche.And, it's
| |
| | through a business I started called
|
| easier than you think if you
| |
| | Leadership Concepts, I offer services in
|
| self-publish. It has become very
| |
| | the areas of business consulting,
|
| affordable to do so, and it puts you in
| |
| | executive, business and career coaching
|
| charge of the content, price and
| |
| | and seminars and workshops for
|
| reprints.It can actually be more
| |
| | businesses. This has proven to be a solid
|
| profitable, too. You keep every dollar
| |
| | and growing income stream for me, and it
|
| above your costs. If you went through a
| |
| | is work I really enjoy.Other ways to
|
| major publisher who sells a few thousand
| |
| | diversify into consulting include
|
| books, you would only receive the
| |
| | behavioral medicine, forensics and sports
|
| author's fee. You can make as much
| |
| | psychology.Consulting is a very broad and
|
| selling a few hundred copies of a
| |
| | diverse area, so I won't scrape the
|
| self-published book yourself.If your book
| |
| | surface of the possibilities here. But
|
| is successful, you may even attract a
| |
| | perhaps I can give you good directions
|
| large publisher to take over your
| |
| | for exploration.If this area is new for
|
| book.Writing a book opens doors to
| |
| | you, you will be surprised to find out
|
| speaking engagements, media opportunities
| |
| | the many valuable ways our psychology and
|
| and a reputation in your niche market.It
| |
| | mental health expertise can be of benefit
|
| also helps you to crystallize your
| |
| | to people in the workplace.
|
| thinking and enhances your effectiveness
| |
| | Our background makes us capable of
|
| as a practitioner; it's a great exercise
| |
| | assisting businesses with many different
|
| in that sense. You will learn a lot both
| |
| | barriers to productivity.To familiarize
|
| in breadth and depth.Take the opportunity
| |
| | yourself with this terrain, I suggest you
|
| now to brainstorm ideas for a book that's
| |
| | do a Google search using the keywords
|
| inside you.It doesn't have to be long.
| |
| | "business," "consulting" and
|
| One hundred pages is
| |
| | "psychologist" and browse the web sites
|
| plenty.TeachingTeaching courses part-time
| |
| | that come up.Forensic ConsultingAnother
|
| at a local college or university can be
| |
| | specific type of consulting is worth
|
| an attractive stream of income.I have
| |
| | considering separately.Forensic
|
| been teaching as adjunct faculty in the
| |
| | consulting has to do with psychological
|
| Doctor of Psychology (Psy.D.) program at
| |
| | or mental health service specifically
|
| Widener University outside Philadelphia
| |
| | related to the court system.Often times,
|
| for several years and find it both
| |
| | a court has to deal with issues that
|
| rewarding and enjoyable.Think about areas
| |
| | impinge on mental health issues.Some of
|
| of special interest on which you could
| |
| | these include:Criminal casesCompetency to
|
| teach a course. Courses that adjunct
| |
| | stand trialMental status at time of
|
| faculty teach can be core curriculum in a
| |
| | offenseMitigating factors in offensesRisk
|
| graduate program, an undergraduate course
| |
| | assessments, violenceCivil casesEmotional
|
| or an elective.I find that part-time
| |
| | damages in personal injuriesAssessments
|
| professors who are practioners have a lot
| |
| | for malingeringFamily cases and
|
| to offer because they are immersed in
| |
| | otherChild custody
|
| what they teach. Students seem to
| |
| | evaluationsCourt-ordered psychological
|
| appreciate this as well.E-booksE-books
| |
| | evaluationsIn addition, attorneys often
|
| are another medium in which you can
| |
| | need help sorting out the issues when
|
| package and share specialized
| |
| | questions of a psychological nature occur
|
| information.And e-book is a written piece
| |
| | in their cases. They retain psychologists
|
| of information that is distributed via
| |
| | and other experts to review files and
|
| the internet electronically. It is
| |
| | help them prepare for depositions or
|
| offered free or for a cost (typically $10
| |
| | cross-examination of
|
| to $30) on a web site.You can also submit
| |
| | experts.Psychologists and other
|
| an e-book to web sites that list hundreds
| |
| | professionals can inform the court on
|
| of e-books to make them available to the
| |
| | issues, perform assessments and testify
|
| public.Tens of thousands of e-books are
| |
| | as experts.Consultants in this area
|
| downloaded each year, and are changing
| |
| | testifying as experts typically receive
|
| lives for the better.Perhaps you can make
| |
| | $1,000 to $2,000 for their testimony.I
|
| yours one of them.Do you have a solution
| |
| | find that this niche is an attractive one
|
| to a specific problem or can you research
| |
| | for several reasons:It is completely
|
| the answers?The best e-books share
| |
| | managed-care freeIt is interesting workIt
|
| answers to a specific problem.E-book
| |
| | makes good use of our backgroundIt is
|
| topics I have heard of recently include:
| |
| | lucrativeIt is a specialized area that
|
| how to write a eulogy, how to cope with a
| |
| | many professionals find
|
| hysterectomy and the topic of recovering
| |
| | intimidating,which means less
|
| from fibromyalgia.These are e-books
| |
| | competitionIf you find this an
|
| written by non-mental health
| |
| | interesting prospect as a part of your
|
| professionals. Imagine what information
| |
| | practice, then I encourage you to begin
|
| psychotherapists can offer in this
| |
| | taking some training workshops to
|
| just-in-time format.E-books cost very
| |
| | familiarize yourself with the terrain.Web
|
| little to produce and nothing to
| |
| | sitesRevenue streams can be active or
|
| distribute. You can attach the file for
| |
| | passive. Therapy sessions, therapy
|
| an e-book to an email or make it
| |
| | groups, workshops and consulting services
|
| downloadable from a web site.A great
| |
| | are all active forms of revenue streams.
|
| e-book is not long. Many of the best are
| |
| | You exchange your time and skills for a
|
| 10 to 35 pages long.E-books offer short
| |
| | fee.Passive revenue is revenue from
|
| answers to problems readers want to
| |
| | streams that do not involve service
|
| solve, and are available to people
| |
| | delivery, but once set up, occur
|
| quickly.Good e-books are specific and do
| |
| | automatically 24/7. A common form of
|
| not contain general information. The key
| |
| | passive revenue is income from products
|
| to marketability is communicating your
| |
| | sold on a web site.Can you see the
|
| precise answer to a specific
| |
| | advantages of passive revenue? Can
|
| problem.E-CoursesE-Courses are similar to
| |
| | therapists develop passive revenue
|
| e-books, but they may be lengthier and
| |
| | streams? You bet!Therapists can
|
| delivered to readers one segment at a
| |
| | productize their most useful expertise
|
| time. As the name implies, these can be
| |
| | and offer information products to benefit
|
| formatted as guided self-study
| |
| | others.Some of these we already looked
|
| programs.E-courses allow for the content
| |
| | at, like books, e-books and e-courses.
|
| to be integrated over a specific period
| |
| | These can all be offered on a web site
|
| of time. Each lesson can be a simple
| |
| | for web seekers to obtain and utilize to
|
| article or more in-depth with guided
| |
| | fill their needs.There are other
|
| self-study. Write between five and 10
| |
| | possibilities as well, such as licensing
|
| lessons, and you have a good
| |
| | programs.As an example of a passive
|
| e-course.Written by a professional, a
| |
| | revenue web site effectively offering
|
| good e-course can bridge the gap between
| |
| | information products to a specific niche,
|
| a reader learning new information and the
| |
| | see Passive income streams utilizing the
|
| reader applying that information to his
| |
| | internet via web sites are a burgeoning
|
| her life and making a behavioral
| |
| | area for many service professionals, but
|
| change.Personal CoachingIn sports,
| |
| | few mental health professionals are
|
| coaching is important to help an athlete
| |
| | taking advantage of the potential so
|
| develop a winning strategy, develop
| |
| | far.This will be changing soon.Active
|
| skills and execute the plan. The coach
| |
| | income streams can also be marketed on
|
| knows how the athlete can progress and
| |
| | the internet.Web sites can also be
|
| move forward. He/she urges the athlete to
| |
| | effectively used as a marketing tool for
|
| set high goals and provides motivation,
| |
| | your fee-for-service practice. More and
|
| support, focus and encouragement.Over the
| |
| | more therapists are putting up web sites
|
| past 10 years, the field of professional
| |
| | and for good reasons.A web site is your
|
| coaching in personal development and
| |
| | practice brochure, available any time,
|
| business arenas has grown
| |
| | day or night, to seekers on the internet.
|
| tremendously.What is coaching? Personal
| |
| | People you meet, people who hear you give
|
| coaching is a one-on-one professional
| |
| | a presentation and people referred to you
|
| relationship in which a client is
| |
| | by another professional, can be directed
|
| assisted in achieving a personal,
| |
| | to view your web site, find out more
|
| business or career goal.What is the
| |
| | about you and, hopefully, be stimulated
|
| difference between coaching and therapy?
| |
| | to contact you.A simple, attractive,
|
| Although coaches sometimes assist people
| |
| | intriguing postcard sent to a mailing
|
| with challenges and problems of various
| |
| | list can direct your niche market to your
|
| kinds, they do not try to help people
| |
| | web site. Or, your yellow page ad in the
|
| overcome problems related to diagnosable
| |
| | phone book can include your web address.A
|
| conditions as found in the DSM.Rather,
| |
| | web site is much more than a brochure. It
|
| coaches assist well-functioning people to
| |
| | is also a potentially powerful marketing
|
| attain greater levels of achievement and
| |
| | vehicle, when combined with internet
|
| satisfaction in their personal lives,
| |
| | marketing strategies.If you decide to
|
| businesses or careers.While therapy is
| |
| | have a web site for your practice, or for
|
| remedial and restorative, coaching is
| |
| | a particular niche service, make it full
|
| developmental and growth-oriented.Therapy
| |
| | of resources (articles and free
|
| heals mental and emotional infirmities,
| |
| | information) that will attract people to
|
| while coaching helps healthy individuals
| |
| | it and make them want to spread the
|
| achieve more or reach important
| |
| | word.Although beyond the scope of this
|
| goals.Personal coaches work with clients
| |
| | article, internet marketing strategies
|
| on a wide range of issues, such as coping
| |
| | can be developed to drive people to your
|
| with a problem or crisis, focusing their
| |
| | web site.Increasingly, people are
|
| efforts on achievement, making career
| |
| | beginning their search for products and
|
| transitions, living more fulfilled lives,
| |
| | services on the internet.The yellow pages
|
| achieving life goals and building better
| |
| | are not the first choice for many.Are you
|
| relationships.Other coaches assist people
| |
| | effectively represented on the
|
| with business development or managerial
| |
| | Internet?Licensing ProgramsAfter you have
|
| or leadership development. These coaches
| |
| | developed effective structured programs
|
| are called business coaches or executive
| |
| | for your niches, you can license the use
|
| coaches.While coaching is not always
| |
| | of these programs to other
|
| based on psychology, it often is. And
| |
| | professionals.Other therapists have been
|
| many of the skills a coach uses are the
| |
| | doing this for years. Psychologist Dr.
|
| skills in which therapists are trained.
| |
| | Daniel Dana, a conflict resolution
|
| So, there is considerable overlap between
| |
| | specialist, certifies mediators and
|
| coaching and therapy.This is why many
| |
| | licenses his program at Another example
|
| psychologists, counselors and therapists
| |
| | can be found at DifficultChild.com, as we
|
| have found coaching attractive and
| |
| | mentioned previously. Howard Glasser,
|
| transitioned into coaching either
| |
| | M.A. offers a parenting approach and
|
| entirely or as a part of their practice
| |
| | program, as well as other materials, for
|
| mix. I am one of them.
| |
| | ADHD children. His program involves a
|
| In many ways, therapists have an ideal
| |
| | book, a training program for parents and
|
| background to be coaches. But the
| |
| | a training and certification program for
|
| differences between coaching and therapy
| |
| | therapists.His program is called
|
| are significant and important to keep in
| |
| | "Transforming the Difficult Child: The
|
| mind.Therapists can make great coaches
| |
| | Nurtured Heart Approach."One of my
|
| because of their insights into human
| |
| | coaching clients is certified in this
|
| motivation and behavior, their
| |
| | program and speaks highly of it.Howard
|
| understanding of human development and
| |
| | Glasser's web site actually models
|
| life transitions, their communication and
| |
| | several streams of income, including a
|
| relationship skill and their sense of
| |
| | book, workshops, training other
|
| professional ethics, knowledge base and
| |
| | professionals, licensing or certification
|
| experience in helping people.Live
| |
| | and internet marketing for all the above
|
| Workshops, Retreats, TrainingsPresenting
| |
| | including his practice.These "programs in
|
| live events such as seminars, workshops,
| |
| | a box" are typically complete turnkey
|
| retreats and training programs can be a
| |
| | therapy, counseling or consulting
|
| very lucrative stream of income.And, it
| |
| | programs that therapists can purchase.
|
| can be a powerful way to affect peoples'
| |
| | They are usually complete, including the
|
| lives.The group setting allows learners
| |
| | structured program itself, instructor
|
| to engage with your material and benefit
| |
| | materials, workbooks and also include
|
| from the collective knowledge and
| |
| | marketing pieces you can use to generate
|
| experience of the group.Live programs can
| |
| | business.For those of you who want to do
|
| also be an introduction to your other
| |
| | niche marketing but prefer not to do the
|
| services. Brief programs, such as a
| |
| | creating part, you may want to find out
|
| "lunch and learn," can be delivered for
| |
| | whether someone has developed a program
|
| free as a solid marketing vehicle for
| |
| | you can utilize to serve your
|
| your practice.As a therapist, if you have
| |
| | niche.Someone may have done the work for
|
| developed and packaged your message into
| |
| | you.If you can find a program suitable
|
| a program as recommended earlier, you
| |
| | for your niche market, you could be a few
|
| have the makings of a great seminar or
| |
| | days away from having a marketable
|
| workshop.Why not kill two birds with one
| |
| | service in your repertoire.Training Other
|
| stone?Promoting a workshop or retreat is
| |
| | ProfessionalsWhen you have developed an
|
| promoting your practice at the same time
| |
| | effective program, you can leverage it by
|
| - and may be psychologically easier to
| |
| | training others in your approach and
|
| do.Consider adding a post-training
| |
| | methods.Innovators in therapy have been
|
| element to your program. It could be a
| |
| | training others for years. If you develop
|
| follow-up mini-workshop, a series of
| |
| | a specialization, program or niche
|
| workshops or one-on-one work.You can
| |
| | service in a growing area, you may find
|
| leverage the energy of a live event in
| |
| | many other therapists would like to learn
|
| many ways for additional revenue
| |
| | from you.Sometimes the innovation is
|
| streams.And, it is likely that some
| |
| | mainly in how a service is packaged.You
|
| participants will choose to work with you
| |
| | can train other professionals via live
|
| after the event is over.You will want to
| |
| | workshops, self-study program packages
|
| casually present your other offerings at
| |
| | and teleseminars.Diversification by
|
| the event. You may make it easier for
| |
| | developing a number of streams of
|
| them by having a sign-up
| |
| | psychotherapy income increases the
|
| sheet.TeleseminarsA teleseminar (also
| |
| | chances you can create sustainable income
|
| called a teleclass) is a seminar held
| |
| | and can be rewarding in other ways
|
| over the telephone, like a conference
| |
| | too.William D. Morgan is a psychologist,
|
| call.The advantage of a teleseminar is
| |
| | author, and private practice business
|
| the convenience. No one has to commute
| |
| | coach. He coaches human service
|
| and the consumers dial to a bridge line
| |
| | professionals and others who want to
|
| at the specified time. No physical
| |
| | build thriving practices.
|
| accommodations need be arranged; you only
| |
| |
|
