| Because there's only so much space on your site, it | | | | perhaps motor sports apparel. |
| stands to reason that you want to make the most of | | | | The travel sites may only pay you a small percentage |
| merchant links and banners. But is it always best to | | | | commission or flat fee, but a large percentage of your |
| choose the programs with the highest percentage | | | | site visitors may be interested in booking a trip. |
| commissions? | | | | Information sites - for videos, ebooks, dvd's and cd's |
| Most merchant or advertiser sites will pay you | | | | usually pay a very high percentage of sales, because |
| between 15 and 25% for a click-through that results in | | | | an additional sale costs them very little -because |
| a sale or other action, such as a sign-up for a | | | | customers just download and print. But select your |
| newsletter or the completion of a survey. So, within | | | | media offerings carefully. A book with maps about |
| reason, why shouldn't you evaluate potential merchant | | | | traveling the Oregon coast may be great, but one on |
| partners based on commission percentage? | | | | travel tips for parents of teenagers is likely to do |
| The most important thing in your affiliate plan is the | | | | poorly, waste the time of your site visitors, and have |
| total amount of commission earned, not the | | | | them wonder if you really know them well. Well |
| percentages paid by each seller. To do this you need | | | | chosen apparel sites may do better, even though they |
| to evaluate merchants or advertisers based upon their | | | | offer a lower percentage commission, because more |
| appropriateness to your site visitors. | | | | of your visitors will buy and buy repeatedly. |
| If your site focuses upon young men, 16-22, who enjoy | | | | Choose after carefully predicting what they will buy, |
| off road motor sports and trips, your best affiliate | | | | then track your sales by category and vendor and |
| relationships would likely be those that include vendors | | | | continue to fine tune. It will be better for the site visitor |
| of parts and accessories, travel sites that focus on | | | | and for you, the commission earner. |
| extreme sports and active wilderness vacations, and | | | | |