| If you love applique quilting, why not start your quilting | | | | Once you've decided which customers to target, you |
| business by targeting the niche market of quilted wall | | | | should plan how to reach those potential customers. |
| hangings? | | | | Fliers are always a good choice, no matter which |
| Your quilted wall hanging business could be run several | | | | avenue you take. And make sure you have |
| ways. You could concentrate on children's appliqu?all | | | | professionally printed business cards. If you believe |
| hangings (which might even be used as baby quilts if | | | | your local card printer is too expensive, there are |
| sized right). The various forms of Sunbonnet Sue and | | | | many companies like online that offer quality service at |
| Overall Sam patterns are obvious traditional favorites. | | | | a reasonable price. |
| If you feel comfortable creating your own | | | | With fliers and business cards, you are ready to get |
| appliqu?esigns, you can truly create a unique wall | | | | your business started! If you are targeting the children's |
| hanging business. Children's coloring books or simple clip | | | | market, get your advertising materials into children's |
| art designs are a great place to start for applique | | | | clothing stores and plan to set up at craft shows or |
| design inspiration. Virtually anything can become an | | | | children's consignment events. |
| appliqu?esign for your quilted wall hangings! | | | | If it's the adult home d?r market you plan to target, be |
| Following the same appliqu?esign approach above, you | | | | at all the big craft shows in your area. Team up with |
| could build your quilted wall hanging business to target | | | | local decorators and floral designers. |
| home d?r for adults. Look through home accessory | | | | For the business target market, direct sales is probably |
| departments, catalogs, and magazines to get ideas of | | | | the best approach, especially as you start your quilted |
| current trends. Cats, chickens, ladies' high heel shoes | | | | wall hanging business. Setting up a booth at business |
| are all popular themes for women. Trends for men | | | | expos and various community events would be |
| include sports, cars, motorcycles, etc. Simple designs | | | | another good way to reach your potential customers. |
| make the best appliques for your quilted wall hangings! | | | | Online advertising is great for all three target markets. |
| Another approach to starting a quilted wall hanging | | | | Make time to put your ad in the right spot. Take |
| business is to sell to businesses and industries. Use a | | | | advantage of all the free online advertising you can |
| company's logo to create an appliqu?uilted wall | | | | find! |
| hanging. Make a sample or two ahead. Perhaps you | | | | If you plan to build a website to sell your products |
| could make one for your public library or favorite local | | | | online, ask your favorite sites if they'd provide a link to |
| school to show as a sample. Once you've used them | | | | your website. If you're selling quilted wall hangings |
| in your sales calls, donate them to the school or library. | | | | geared toward children, try to get linked on parenting |
| Your work will be on display, which will give additional | | | | websites and blogs. |
| credibility to your quilted wall hanging business! | | | | If you target adult home d?r, try to get your website |
| Another sales tactic when approaching businesses is | | | | linked on websites or blogs that deal with home |
| to have a sample for that particular business on paper. | | | | decorating or renovating. |
| Don't worry about taking time to quilt and actual wall | | | | Links with business customers could be anything |
| hanging. Chances are the business might want to | | | | because anyone who has a logo is your potential |
| change the wall hanging's size, dimensions or color | | | | customer! |
| scheme. | | | | |