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Building An Effective Church Website

In 1995 I started building and marketing It would be like trying to recruit
Christian-oriented websites. That makes students for a beginner's cooking class
me one of the veterans of the net. I was by arguing over which garnish was proper
still in my teen years and saw the for a plate at the banquet of Trimalchio
Internet as the mature version of (don't ask).Make your church website
Nintendo. Besides, the excitement of my matterProvide information that matters to
learning permit lost its glow after the your audience. Articles on parenting,
third or fourth drive with my parents.My marriage and financial stewardship might
parents, by the way, would occasionally be a descent start. However, if you want
become frustrated with me and tell me to to truly have a shot at bringing in
"Get off that computer and get in bed! outsiders with your church's website,
It's 1 A.M.!" I eventually obeyed, but I have the members of your congregation
don't regret those late nights of write about their areas of expertise. For
learning and building for the future. example: If you have a computer expert in
Today I simply tell them that I was the congregation, ask him/her to write
preparing for my career.Most churches did some articles on common computer problems
not have a website in those days. In and how an average user might fix them.
fact, the idea of a church having a Or if you have a doctor in the
website was actually being debated by congregation, have him write articles on
some churches and denominations. "Is it keeping children healthy or symptoms that
scriptural?" I remember hearing several warrant a doctor's visit. Or ways to lose
times. In fact, even as late as the year weight.Use your imagination. If you have
2000 I was actually reprehended by a a coach in the congregation, you could
self-appointed church leader for making a have him write an article about lessons
very basic website for a church where I kids can learn from sports and include a
youth ministered. He couldn't quite put Bible verse with it such as "Whatever you
his finger on it, but I had done do, do your best as if you are working
something too new for his taste--and that for God" (Colossians 3:23). A coach could
just had to violate some scripture, some even write an article about how parents
where.We've matured beyond that now should not push their children into
except for extreme and absolutely silly sports or be poor examples by yelling at
situations that aren't even worth umpires.Maybe you write seasonal articles
mentioning."So webmaster, hurry up and about the local highschool football team
tell us something useful!"So you want to that includes games statistics and names
use the Internet to reach the lost?Okay, of those who made key contributions in
but remember that just because something games. Write about other local events in
is new and trendy doesn't mean it's order to reach those in your community.At
effective. However, through my work on the end of all of the articles have
the Internet I have come to believe that something like, "From your friends at the
it can be very effective in reaching Harpeth Church, located at 555 Whatever
people. One example is what happened to Street.. If you would like someone to to
the movie Gigli that featured mega stars pray with you or study the Bible call us
Ben Affleck and Jennifer Lopez. The at 555-7733. We care."Obviously this
marketers spent a jaw-dropping amount doesn't replace your outreach efforts or
promoting the movie and with expectations actual participation in community events.
of being the "movie of the year," it had But I believe churches should use every
a very large opening weekend.Then the tool available to reach the lost. And if
teenagers and twenty somethings you're thinking about having a church
struck.They blogged and posted in forums website or improving the one you have,
with statements like, "Overrated." "Stay these strategies will have you on the
at home." Or "Watch anything else."The right path. Ask members of your church to
movie flopped."In the old days, there link to the church site from their
used to be a term, 'buying your gross,' " personal websites and you are well on
Rick Sands, chief operating officer at your way.In my opinion, the Internet is
Miramax, told the Los Angeles Times. "You another way of becoming "all things to
could buy your gross for the weekend and all men." It's another way to use your
overcome bad word of mouth, because it congregation's gifts to help people and
took time to filter out into the general "in any way possible" lead them to Jesus.
audience."Those days are gone with blogs It also involves the congregation in
and message forums that allow the evangelism and might prime the pump for
"average person" to act as movie other evangelistic activity.Go into all
critic.So what does that mean to the the
church? It means that the Internet can WWW!=====================================
give most anyone a voice--even a =======================
church.In terms of a church website, Note: This article may be freely
you're not going to accomplish much of reproduced on other websites as long as
anything if your site simply features the AUTHOR'S resource box at the bottom
your address, phone number and "worship of this article is included and all links
times." Sure, your members might know how are active with no syntax changes. This
to call the church building to borrow note may be removed when the article is
tables for their garage sales, but that's published on your website.
about all you can expect.Putting articles
on your church website is certainly a =========================================
good thing--especially if they are on ===================Lee Wilson founded
topics that pull in the "average" person. Grace-Centered Magazine and has spoken on
Be careful that you don't "preach to the many lectureships and Christian events.
choir." A church website is probably not He co-wrote "The Real Heaven: It's Not
the place for major doctrinal studies and What You Think" and speaks to churches
statements. That's what your about how misconceptions and incorrect
member-attended Bible classes are for.If teachings about Heaven cause the world to
you truly want to be evangelistic, your turn away from Christianity. Lee also
target audience won't have a clue what founded Real Christian Singles, a website
some of your doctrinal words and beliefs that helps Christian singles form godly
mean or why you care so much about them. relationships.




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